June 24, 2012 Lemonade – Softkiss (video)
“I still watch your tracers as you leave”
Lemonade isn’t a band I’ve given much of a chance. First, it was hard for me to get past the name “Lemonade” and then it took a little while to get into their sound as well. But Lemonade (now I can’t stop using it) really is a band worth hearing. On their latest album, Diver, especially in the song “Soft Kiss” this band takes homage to the 80s to a mellow extreme. ”Softkiss” seems to borrow from the 80s pop music video frame for frame. The band is decked out in preppy haircuts and spiffy outfits, not to mention the weird 80s slow-down frame effect. But what makes this song so good is it’s sincerity. Lemonade may be playing their own brand of 40 year old pop, but they mean every bit of it and they make it their own. Right down to the driving electronic snare and the airy synth parts. Check out the video above.
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